Comparison
The Coachello alternative for getting your teams to practise
Coachello combines certified human coaches with AI to develop managers. Face Up gives your trainers an authoring tool to build their own AI simulations, with a verbal and non-verbal debrief on their rubric.
In short
Coachello is a hybrid coaching platform: more than 750 ICF-certified coaches plus AI role-plays, mainly for management, sales and customer success. Face Up is your trainers’ tool: they build simulations with SAM, learners practise in voice or with an avatar, and the debrief follows their rubric, verbal and non-verbal.
Which one should you choose?
Coachello
If you want to pair AI with certified human coaches for one-to-one support of your managers.
Face Up
If your in-house trainers or your training organisation want to create and run their own simulations, for managers but also customer service, sales or recruitment.
Why training teams choose Face Up
An authoring tool for your trainers
SAM builds persona, scene, scenario, debrief and cheat sheet from their documents: they stay in control of their content.
Non-verbal counts
Posture, gaze, voice and gestures are captured and debriefed on the trainer’s rubric, with a timestamped replay.
Customer service and contact centres
AI customers in voice and avatar, job-specific actions in your tools, screen sharing: your agents practise before going live.
More than 60 languages
The same scenario can be rolled out in more than 60 languages.
Built for training providers too
White label and evidence for quality audits: add AI simulations to your catalogue.
Criterion-by-criterion comparison
Public information from each vendor, sources below the table.
Sources: information published by each vendor, checked on 21 October 2026. Offers change: if something is no longer accurate, email contact@face-up.fr and we will correct it.
- Coachello — home
- Coachello — AI avatar roleplays
- Coachello — data security (FR)
- Coachello — integrations (FR)
- Coachello — coaching pricing (FR)
Face Up: SAM authoring tool, debriefing, LMS integrations, pricing.
Switch to Face Up in three steps
01
A 30-minute demo
Show us a situation that matters to your teams: we build an AI role-play on that case together, and you play it.
02
Your scenarios with SAM
Your trainers describe the situation and add their documents (rubrics, cases, verbatims): SAM builds the persona, scene, scenario and debrief.
03
Inside your learning paths
Simulations launch from your LMS via SCORM or LTI 1.3, included in every plan.
They practise with Face Up
“For the first time, our agents arrive on the job having already lived the conversation.”
Denis Lavoisier, Head of Trainers, Eurotunnel
500
agents trained in France and the UK
100
learner NPS
35%
faster to proficiency than with the previous programme
Frequently asked questions
What is the difference between Face Up and Coachello?
Coachello combines human coaches and AI to support managers. Face Up is an authoring tool: your trainers build simulations, learners practise, and the debrief follows the trainer’s rubric, verbal and non-verbal.
Does Face Up provide human coaches?
No. Face Up equips your trainers, coaches and training providers: AI coaching checks what has been learned between sessions, in voice or with an avatar.
Does Face Up integrate with our LMS?
Yes. Face Up connects through SCORM 1.2 and 2004 or LTI 1.3, included in every plan: Moodle, 360Learning, Docebo, TalentLMS, Cornerstone and more. Learners launch the simulation from their course and the result flows back to the LMS.
How do we switch to Face Up?
Book a 30-minute demo: we build an AI role-play on one of your cases together, and you play it. You can also create your first scenario with SAM from the Get started page.
