No-code authoring tool, automatic debrief, LMS integration in 48 hours: add conversational practice to your catalogue, for in-house and open courses alike.








In a large group, each person only gets a few minutes of role-play.
Between two training days, there is no way to practise.
Adapting to the audience, assessing learning, tracking progress: you need to be able to show it.
Create a scenario with SAM, or play a ready-made simulation just like your learners.

A sales case in a travel agency: SAM builds the persona Philippe Morel, the scene, the scenario and the debrief setup.

Price, competition, timing: the learner answers a customer who has doubts.

Respect the patient’s autonomy while documenting their refusal.

Set things straight without demotivating: the avatar reacts to your words and your tone.
A first simulation positions each learner and helps you adapt the session.
Your learners practise in the classroom while the trainer observes and debriefs.
Your learners continue online, and you track their progress.
Assessment, evaluation and tracking are recorded for each learner, in line with indicators 5, 12, 17 and 19 of the framework.

CCI Formation Grenoble designs its own scenarios with the authoring tool and runs them in both in-house and open courses. CIFFCO, LeShuttle’s customer relations academy, built the programme for 500 agents. MATCH made it the highlight of a Learning Day.
With CIFFCO, its customer relations academy: 12 personas and 20 scenarios, from the classroom to a 7-day online challenge, for 500 agents.
A Learning Day where the “mystery customer” was an AI customer, followed by targeted checkout practice.
Trains pharmaceutical sales reps for their meetings with pharmacists.
Starting from scratch? Try SAM Studio: describe a case, and SAM builds the simulation with you.
✦ Training providers
In 30 minutes, we build a first scenario with you from a case in your catalogue.

Hi! Shall we practise?