Comparison
The European alternative to Second Nature
Second Nature mainly trains go-to-market teams, with scoring on content and vocal style. Face Up also debriefs non-verbal signals on your trainers’ rubric, in more than 60 languages, with a team based in France.
In short
Second Nature offers AI role-plays and coaching for sales and support teams, with a course editor and default scoring weighted 70% on content and 30% on style. Face Up debriefs every session against your trainers’ rubric, including verbal, paraverbal and non-verbal signals (posture, gaze, gestures), in more than 60 languages, with servers in Paris.
Which one should you choose?
Second Nature
If you are equipping an English-speaking sales team, want a built-in go-to-market LMS and need US certifications (SOC 2, HIPAA).
Face Up
If you train in France and across Europe, in many languages, and want a debrief that accounts for non-verbal signals, on your trainers’ rubric.
Why training teams choose Face Up
Non-verbal in the debrief
Posture, gaze, voice and gestures on top of content and style: the debrief follows the trainer’s rubric, with a timestamped replay.
More than 60 languages
Scenarios can be played and debriefed in more than 60 languages.
A team and servers in France
Headquartered in Lille, servers in Paris, GDPR and EU AI Act; no emotion detection.
Your trainers build with SAM
They describe the situation, add their documents, and SAM builds persona, scene, scenario, debrief and cheat sheet.
For every role
Sales, customer service and contact centres, management, recruitment, healthcare: one platform.
Criterion-by-criterion comparison
Public information from each vendor, sources below the table.
Sources: information published by each vendor, checked on 21 October 2026. Offers change: if something is no longer accurate, email contact@face-up.fr and we will correct it.
Face Up: SAM authoring tool, debriefing, LMS integrations, pricing.
Switch to Face Up in three steps
01
A 30-minute demo
Show us a situation that matters to your teams: we build an AI role-play on that case together, and you play it.
02
Your scenarios with SAM
Your trainers describe the situation and add their documents (rubrics, cases, verbatims): SAM builds the persona, scene, scenario and debrief.
03
Inside your learning paths
Simulations launch from your LMS via SCORM or LTI 1.3, included in every plan.
They practise with Face Up
“For the first time, our agents arrive on the job having already lived the conversation.”
Denis Lavoisier, Head of Trainers, Eurotunnel
500
agents trained in France and the UK
100
learner NPS
35%
faster to proficiency than with the previous programme
Frequently asked questions
What is the difference between Face Up and Second Nature?
Second Nature scores sales reps on content and vocal style. Face Up also debriefs non-verbal signals (posture, gaze, gestures) on your trainers’ rubric, covers every conversational role and works in more than 60 languages.
Where is the data hosted?
On servers in Paris, in the European Union, in line with GDPR. Face Up does not detect or infer learners’ emotions.
Does Face Up integrate with our LMS?
Yes. Face Up connects through SCORM 1.2 and 2004 or LTI 1.3, included in every plan: Moodle, 360Learning, Docebo, TalentLMS, Cornerstone and more. Learners launch the simulation from their course and the result flows back to the LMS.
How do we switch to Face Up?
Book a 30-minute demo: we build an AI role-play on one of your cases together, and you play it. You can also create your first scenario with SAM from the Get started page.
