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Comparison

The Retorio alternative, assessed on your own rubric

Retorio scores sales conversations on its Warmth and Competence model, for large enterprises. Face Up scores against your trainers’ rubric, in more than 60 languages, for teams of any size.

Servers in Paris · GDPR and EU AI Act · 60+ languages · SCORM and LTI 1.3 included

In short

Retorio (Munich) offers AI sales coaching for large enterprises: video or phone role-plays analysed on more than 140 behavioural cues and mapped onto two axes, Warmth and Competence. Face Up lets your trainers set the criteria: the debrief follows their rubric, covering verbal, paraverbal and non-verbal signals, in more than 60 languages, with SCORM and LTI 1.3 included.

Which one should you choose?

Retorio

If you are a large group (Retorio says it works with organisations of at least 1,000 employees) and want a standardised assessment model, identical for all your sales teams.

Face Up

If you want to assess your teams on your own criteria, train beyond sales, roll out in many languages, or start with a team of a few dozen people.

Why training teams choose Face Up

The debrief follows your rubric

Your trainers set the criteria; Face Up assesses every session against them, with timestamped highs and lows and calculated indicators.

More than 60 languages

The same scenario can be played and debriefed in more than 60 languages: useful for international networks and multilingual contact centres.

Your trainers are autonomous

With SAM, they create and adjust scenarios themselves, from their own documents, without going through the Face Up team.

For teams of any size

From training providers to large accounts, with a free trial for small teams.

SCORM and LTI 1.3 included

Simulations launch from your LMS and results flow back to it, in every plan.

Criterion-by-criterion comparison

Public information from each vendor, sources below the table.

Criterion
Face Up
Retorio
Positioning
AI simulation platform for training, built around the trainer and the SAM authoring tool
“AI sales coaching for the enterprise”; scoring on Warmth and Competence
Roles covered
Sales, customer service and contact centres, management, HR and recruitment, healthcare, banking and insurance
Sales, customer service, after-sales, leadership, procurement; pharma, insurance, finance, automotive
Formats
Voice, avatar or both, as you choose; screen sharing to practise product demos
Video or phone role-plays, 93 photorealistic avatars, 38 voices
Scenario creation
By your trainers, with SAM: persona, scene, scenario, debrief and cheat sheet from your documents, no code
AI generator from your playbooks, battle cards or CRM data, ready-made templates; scenarios designed with the Customer Success team
Debrief
On your rubric: verbal, paraverbal and non-verbal (posture, gaze, voice, gestures), timestamped replay, cohort progress
Verbal, paralinguistic and non-verbal signals (140+ cues) mapped onto Warmth and Competence; Retorio states it does not recognise emotions
Languages
60+ languages
14 languages on its product page (12 to 15 depending on the page)
Hosting and compliance
Servers in Paris (EU), GDPR, EU AI Act; no emotion detection or inference
Google Cloud with EU data residency, ISO 27001, GDPR, AI Act
LMS integrations
SCORM 1.2 and 2004, LTI 1.3 (Moodle, 360Learning, Docebo, Cornerstone…), included in every plan
API for LMS and CRM, SSO, Salesforce; SCORM and LTI not specified on its website
Pricing
Tailored offer, detailed proposal within 48 hours
Not public, per coached seat per year; organisations with at least 1,000 employees or 300 customer-facing staff

Sources: information published by each vendor, checked on 21 October 2026. Offers change: if something is no longer accurate, email contact@face-up.fr and we will correct it.

Face Up: SAM authoring tool, debriefing, LMS integrations, pricing.

Switch to Face Up in three steps

01

A 30-minute demo

Show us a situation that matters to your teams: we build an AI role-play on that case together, and you play it.

02

Your scenarios with SAM

Your trainers describe the situation and add their documents (rubrics, cases, verbatims): SAM builds the persona, scene, scenario and debrief.

03

Inside your learning paths

Simulations launch from your LMS via SCORM or LTI 1.3, included in every plan.

They practise with Face Up

“For the first time, our agents arrive on the job having already lived the conversation.”

Denis Lavoisier, Head of Trainers, Eurotunnel

500

agents trained in France and the UK

100

learner NPS

35%

faster to proficiency than with the previous programme

Frequently asked questions

What is the difference between Face Up and Retorio?

Retorio scores conversations on its own model, Warmth and Competence. Face Up scores against your trainers’ rubric, covers sales as well as customer service, management and healthcare, and works in more than 60 languages.

Does Face Up analyse learners’ emotions?

No. Face Up records observable signals (posture, gaze, voice, gestures, pace of the exchange) and does not detect or infer emotions, in line with the EU AI Act.

Does Face Up integrate with our LMS?

Yes. Face Up connects through SCORM 1.2 and 2004 or LTI 1.3, included in every plan: Moodle, 360Learning, Docebo, TalentLMS, Cornerstone and more. Learners launch the simulation from their course and the result flows back to the LMS.

How do we switch to Face Up?

Book a 30-minute demo: we build an AI role-play on one of your cases together, and you play it. You can also create your first scenario with SAM from the Get started page.

✦ AI Roleplay · Face Up

Move from training… to practice.

Book 30 minutes: together we build an AI role-play on one of your real cases, and you play it.

Mascotte Face Up qui salue

Hi! Shall we practise?