AI role-play: close a sale in the face of customer resistance
Philippe is planning a trip for his 30th wedding anniversary but hesitates over the price. Qualify his project, reassure him, then try to close step by step, without ever forcing it.
The situation
You are a travel adviser at a high-street agency specialising in the Indian Ocean. A customer walks in without an appointment to plan an anniversary trip, 30 years of marriage, to the Seychelles.
The reference offer: 8 days and 7 nights for 2 adults, superior comfort, €7,900 including tax (€2,370 deposit, €5,530 balance due 45 days before departure). His stated budget: between €6,500 and €7,500. Without payment, the proposal stays valid for 96 hours.
56, cautious and composed, attached to reliability and transparency.
Morning, in-person advice meeting at the adviser's desk, customer on his own.
Your goal
- Qualify the project before presenting an offer.
- Reassure him on what is included, what is not, and the terms.
- Try to close: full payment, otherwise a deposit, otherwise a dated proposal.
What the debrief looks at
- Discovery and rephrasing of the need.
- Transparency on price and terms.
- Defending the price through value.
- A graduated closing attempt, with no aggressive stance.
Your turn
The trial runs in your browser, no account needed. Have a microphone ready and a few quiet minutes.
Your own scenarios, built on your real cases
Describe the situation
Your trainers describe the case to SAM, Face Up's authoring tool, and add their documents.
SAM builds the simulation
Persona, setting, scenario and debrief rubric, with no code, in more than 60 languages.
Your teams train
From Face Up or from your LMS, via SCORM or LTI 1.3, with a debrief after every session.
Frequently asked questions
How does this AI role-play work?
You run the sales conversation out loud with Philippe, an AI persona who asks about the price and the terms, for up to 10 minutes.
Do I need an account to try it?
No. The trial runs directly in your browser, with no account and no credit card. Your browser only asks for access to your microphone.
What does the debrief cover?
The debrief covers how you qualified the project, rephrased the need, explained what is included and excluded, defended the price and proposed to close step by step.
Is this scenario available in other languages?
Yes: in French, English, Dutch and Spanish. Switch the site language to open the matching version.
Can we adapt this scenario to our own cases?
Yes. With the SAM authoring tool, your trainers describe the situation and start from your documents: SAM builds the persona, the scene, the scenario and the debrief rubric, with no code. Simulations then plug into your LMS via SCORM or LTI 1.3.
