AI role-play: defend the value of advice against a price seen online
Inès is hesitating over a serum she has seen cheaper online. Find out about her skin and routine, recommend the right product, defend the value of your advice without a discount, and close.

The situation
You are a beauty adviser in an independent perfumery and beauty salon in the town centre, late on a Saturday morning. A customer in a hurry stops in front of a skincare display: a €68 vitamin C serum, which can irritate sensitive skin, a €72 version for sensitive skin and a €32 SPF 50 sun fluid.
She has seen these products cheaper online, from third-party sellers outside the brand's network. You cannot offer a discount.

A hurried, wary customer who compares everything with online prices.
Town centre, late morning, standing in front of a skincare display.
Your goal
- Find out about her skin, her routine and what she has tried before recommending anything.
- Recommend the right product and offer to let her test it before buying.
- Answer the online price with service, without a discount or criticising the website.
- Stay honest about how long results take and close clearly.
What the debrief looks at
- The questions about her skin and routine.
- A recommendation linked to what she said.
- The offer to try before buying.
- Honesty about how long results take.
- Defending the value of advice against the price.
- A clear proposal to complete the purchase.
Your turn
The trial runs in your browser, no account needed. Have a microphone ready and a few quiet minutes.
Your own scenarios, built on your real cases
Describe the situation
Your trainers describe the case to SAM, Face Up's authoring tool, and add their documents.
SAM builds the simulation
Persona, setting, scenario and debrief rubric, with no code, in more than 60 languages.
Your teams train
From Face Up or from your LMS, via SCORM or LTI 1.3, with a debrief after every session.
Frequently asked questions
How does this AI role-play work?
You advise Inès out loud, a hurried AI persona who keeps coming back to the price she saw online, for up to 5 minutes.
Do I need an account to try it?
No. The trial runs directly in your browser, with no account and no credit card. Your browser only asks for access to your microphone.
What does the debrief cover?
The debrief covers how you explored the customer's needs, the link between those needs and your recommendation, the test you offered, your honesty about results, how you defended value and your close.
Can we adapt this scenario to our own cases?
Yes. With the SAM authoring tool, your trainers describe the situation and start from your documents: SAM builds the persona, the scene, the scenario and the debrief rubric, with no code. Simulations then plug into your LMS via SCORM or LTI 1.3.

